2,500 Square Feet of Fun

Find Out Why We’re the #1 Specialty Toy Franchise in the US

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The Largest and Most Established Specialty Toy Franchise Business in the US

Learning Express Toys, founded in 1987, is a franchised retail toy store concept focused on quality and educational toys and gifts for children of all ages. With more than 90 franchised stores in 27 states, Learning Express Toys is the largest and most established specialty toy franchise business in America.

We are currently offering franchises and toy store conversion opportunities in most US states.

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The OWNER Makes the Difference.

We provide the tools.

Store Conversion Information

A Day in the Life of a Toy Store Owner

What’s it like to run a Learning Express?

A Letter From Our Founder

Dear Friends,

I am so pleased that you are taking the time to learn a little bit more about the Learning Express Toys franchise opportunity. Starting a business is a very exciting venture, but it can be daunting as well. If you’ve begun your research into franchising, you’ll have discovered that most franchisors require you to do things their way. There can be little or no variation. The problem with that type of franchise is that it isn’t much fun if you’re an entrepreneur. All the excitement of running your own business—determining what products best fit your location, what in-store events you want to promote, or where you want to market—aren’t your decisions to make. Someone else is calling the shots.

On the other side of the spectrum, establishing and running your own mom-and-pop shop without the guidance and expertise of a franchise system means that you’re flying solo with no one to lean on and learn from. That’s often why so many start-ups fail. At Learning Express, we combine the best of both worlds by reconciling the entrepreneurial spirit of our owners with a robust support structure that helps stores thrive.

The team at our Home Office is integral to the start-up and success of each of our franchises. After 30 years at play we are uniquely acquainted with specialty toy retail, and you can rest assured you’re in good hands with us. From Discovery Day to Grand Opening Training to your very first day in business, we’re there every step of the way. You’ll also find that our incredible network of store owners is one of our greatest assets and one of your greatest resources. As the owner of a Learning Express Toys, your fellow owners will become your advisers, your coworkers, and your friends. At the Home Office we consider our franchisees as family, and you’ll find we treat them as such.

I appreciate you taking the time to explore our site and to learn a bit more about Learning Express Toys. We look forward to hearing from you!

Sharon DiMinico Signature

Sharon DiMinico, Founder & CEO

If you have an entrepreneurial spirit and love toys, kids and your community, then you have what it takes to be a great Learning Express franchise owner.

I already own a toy store. Can I join the Learning Express family?