Reno Franchise Prepares Inventory for Holiday Season

Mike Derse Local Franchise News Article, Owner Spotlight, Toy Industry

RENO, Nevada. Learning Express of Reno, NV recently explained their holiday inventory strategy and “Shop Early” advertising campaign on local television station Channel 2 KTVN. As a result of shipping delays and product scarcity, owner Jennifer Frederito gave advice to shoppers all around the country. “Several families have already done all of their Christmas shopping, and it’s only September,” she …

TikTok Sensation LE Birmingham Featured on Television

Mike Derse Local Franchise News Article, Marketing Programs, Owner Spotlight

BIRMINGHAM, Alabama. Learning Express of Birmingham, Alabama was recently featured on local NBC-affiliate new station WVTM regarding their 2021 rise to fame on the social media platform, TikTok. The store, now about one year following their first TikTok appearance, has a following of more than 2 million users and receives hundreds of thousands of likes and follows each day. Learning …

Fidget Craze Drives Repeat Customer Traffic

Mike Derse Franchise News, Toy Industry

DEVENS, Massachusetts. A new fidget is in town, and this one has staying power. In 2017, a particular design of spinning device went off patent, and toy developers across the world started to manufacture and market the device as a toy for keeping restless hands busy and keeping its users focused. Whether or not fidget spinners achieved their marketed purpose, …

Toy Book Magazine Features TikTok Superstar Learning Express Birmingham

Mike Derse Owner Spotlight, Toy Industry

BIRMINGHAM, Alabama. Recently, Toy Book magazine interviewed Learning Express store owner and franchisee, Melissa McCollum, whose TikTok account @learningexpressbham currently entertains more than two million followers. When asked why the social media platform has been so successful for her store, Ms. McCollum replied, “TikTok is a great platform for toy stores because we are able to show our products to …

Learning Express Names Squishmallows “Best Toy of the Year”

Mike Derse Convention, Toy Industry

DEVENS, Massachusetts. Learning Express Toys & Gifts named Squishmallows “Best Toy of the Year” for the second year in a row at the 2021 Learning Express Convention held virtually in June 2021. Read the full article at the Gifts and Decorative Accessories blog at the link below.

There’s a New Plush in Town

Mike Derse Franchise News, Franchising

DEVENS, Massachusetts. It’s a unique time to own a toy store. Few recall Beanie Babies as vividly as Steve Kessel, former owner of the Learning Express toy store in Saugus, MA and now Regional Owner and Developer for the franchise brand. He was, after all, the chain’s number one retailer of the fuzzy collectibles that fetched prices far in excess …

Pinecrest, FL Franchise Featured on Local Television

Mike Derse Local Franchise News Article

PINECREST, Florida. 7 News Miami, a local television news program, recently featured Learning Express Toys of Pinecrest, FL in a feature titled “Learning Express Toys has gifts for everyone this holiday season.” Store manager, Jessica, gave a tour of the store and showed off some of the most popular new toys for the holiday season. “For our boys this year, …

Houston toy store owner shares the BEST toys for keeping kids busy over Spring Break

Mike Derse Local Franchise News Article, Owner Spotlight

HOUSTON, Texas. Learning Express Toys store owner and franchisee, Shannon Fritz, was recently featured on a local NBC affiliate television program, Houston Life. On the program, Ms. Fritz discussed her favorite toys for entertaining the kids with screen-free toys over the upcoming school break. To view the video and see the original article, click the link below.

Toybook Sharon

Learning Express Founder & CEO Sharon DiMinico featured in Toy Book

Mike Derse Toy Fair, Toy Industry

DEVENS, Massachusetts. Learning Express Founder and CEO, Sharon DiMinico, was recently interviewed by toy industry magazine Toy Book regarding the 2019 holiday season and her outlook for 2020. Sharon was asked the following questions: What were the best-sellers at Learning Express during the 2019 holiday season? What trends will have the biggest impact on the toy industry this year and …