Kids drive demand via TikTok as Learning Express web sales soar

Meghan Thompson Franchising, Marketing Programs, Toy Industry, Uncategorized

Digital Commerce 360 Gretchen Salois Original Article Posted at Digital Commerce 360. The pandemic fueled a social commerce phenomenon that resulted in an unexpected jump in web sales thanks to children sharing popular toys like Pop Its and Squishmallows on TikTok. Toy retail chain Learning Express is riding this wave of success while keeping an eye out for the next …

Shreveport, LA Storeowner Discusses Shopping Local in Televised Interview

Mike Derse Local Franchise News Article, Owner Spotlight

SHREVEPORT, Louisiana. Sarah Toups, owner of Learning Express of Shreveport, LA, was recently interviewed on KTBS Channel 3. She discussed how difficult shutdowns were for business in 2020 and how thankful she is that the community has come out to support local businesses in 2021. “Everyone has really come out in full support and gave me the courage to keep …

Local shops see uptick in sales on Cyber Monday

Mike Derse Local Franchise News Article, Owner Spotlight

CHATTANOOGA, Tennessee. Joanna Holland, owner of two Learning Express franchises in the Chattanooga area, was recently interviewed by local NBC affiliate, WRCB, about early sales results for the 2021 holiday season. “For the whole year we’ve been having our best year in history, actually, with a couple of different toy crazes with fidgets and Squishmallows that have been going on.” …

Shreveport, LA Store Owner Interviewed on Local TV About Holiday Season Preparations

Mike Derse Local Franchise News Article, Owner Spotlight

SHREVEPORT, Louisiana. Loving Living Local, a show on Ark-La-Tex, a southern state television network, recently interviewed Shreveport, LA store owner and Learning Express franchisee, Sarah Toups, about the upcoming holiday season. “We would love to keep people local this Christmas,” Toups said. To see the entire video segment, click the link below.

Collegeville Store Owner Previews Holiday Hot Toy List

Mike Derse Local Franchise News Article, Owner Spotlight

COLLEGEVILLE, Pennsylvania. Caroline Brant, owner of two Learning Express locations, recently discussed with local Fox affiliate Fox29 the upcoming holiday season and how to beat the holiday shipping delays by shopping local at Learning Express. “Squishmallows are hot, don’t wait, they’re very popular!” explained Caroline. When referring to Pokemon Cards, which are in short supply, she said, “If you see …

Sylvania, OH Franchise Opens This Weekend

Mike Derse Franchise News, Franchising, Owner Spotlight

SYLVANIA, Ohio. A beloved local toy store returns to Sylvania, Ohio this October with the grand re-opening of Learning Express Toys and Gifts at 5577 Monroe Street. Lifelong Ohio residents, new owners Rene and Rich Rusgo are excited to bring their passion for community to a small business that helps create memories for kids of all ages. The grand re-opening …

Reno Franchise Prepares Inventory for Holiday Season

Mike Derse Local Franchise News Article, Owner Spotlight, Toy Industry

RENO, Nevada. Learning Express of Reno, NV recently explained their holiday inventory strategy and “Shop Early” advertising campaign on local television station Channel 2 KTVN. As a result of shipping delays and product scarcity, owner Jennifer Frederito gave advice to shoppers all around the country. “Several families have already done all of their Christmas shopping, and it’s only September,” she …

TikTok Sensation LE Birmingham Featured on Television

Mike Derse Local Franchise News Article, Marketing Programs, Owner Spotlight

BIRMINGHAM, Alabama. Learning Express of Birmingham, Alabama was recently featured on local NBC-affiliate new station WVTM regarding their 2021 rise to fame on the social media platform, TikTok. The store, now about one year following their first TikTok appearance, has a following of more than 2 million users and receives hundreds of thousands of likes and follows each day. Learning …

Fidget Craze Drives Repeat Customer Traffic

Mike Derse Franchise News, Toy Industry

DEVENS, Massachusetts. A new fidget is in town, and this one has staying power. In 2017, a particular design of spinning device went off patent, and toy developers across the world started to manufacture and market the device as a toy for keeping restless hands busy and keeping its users focused. Whether or not fidget spinners achieved their marketed purpose, …

Toy Book Magazine Features TikTok Superstar Learning Express Birmingham

Mike Derse Owner Spotlight, Toy Industry

BIRMINGHAM, Alabama. Recently, Toy Book magazine interviewed Learning Express store owner and franchisee, Melissa McCollum, whose TikTok account @learningexpressbham currently entertains more than two million followers. When asked why the social media platform has been so successful for her store, Ms. McCollum replied, “TikTok is a great platform for toy stores because we are able to show our products to …