Reno Franchise Prepares Inventory for Holiday Season

Mike Derse Local Franchise News Article, Owner Spotlight, Toy Industry

RENO, Nevada. Learning Express of Reno, NV recently explained their holiday inventory strategy and “Shop Early” advertising campaign on local television station Channel 2 KTVN. As a result of shipping delays and product scarcity, owner Jennifer Frederito gave advice to shoppers all around the country. “Several families have already done all of their Christmas shopping, and it’s only September,” she …

TikTok Sensation LE Birmingham Featured on Television

Mike Derse Local Franchise News Article, Marketing Programs, Owner Spotlight

BIRMINGHAM, Alabama. Learning Express of Birmingham, Alabama was recently featured on local NBC-affiliate new station WVTM regarding their 2021 rise to fame on the social media platform, TikTok. The store, now about one year following their first TikTok appearance, has a following of more than 2 million users and receives hundreds of thousands of likes and follows each day. Learning …

Toy Book Magazine Features TikTok Superstar Learning Express Birmingham

Mike Derse Owner Spotlight, Toy Industry

BIRMINGHAM, Alabama. Recently, Toy Book magazine interviewed Learning Express store owner and franchisee, Melissa McCollum, whose TikTok account @learningexpressbham currently entertains more than two million followers. When asked why the social media platform has been so successful for her store, Ms. McCollum replied, “TikTok is a great platform for toy stores because we are able to show our products to …

Houston toy store owner shares the BEST toys for keeping kids busy over Spring Break

Mike Derse Local Franchise News Article, Owner Spotlight

HOUSTON, Texas. Learning Express Toys store owner and franchisee, Shannon Fritz, was recently featured on a local NBC affiliate television program, Houston Life. On the program, Ms. Fritz discussed her favorite toys for entertaining the kids with screen-free toys over the upcoming school break. To view the video and see the original article, click the link below.

Learning Express Cypress, TX Celebrates New Ownership

Mike Derse Franchise News, Local Franchise News Article, Owner Spotlight

CYPRESS, Texas. Community Impact Newspaper recently announced the new ownership of Learning Express of Cypress, TX effective February 10, 2020. The news site introduced new owners, Becky and Mike Souther. “I have been a resident of Cypress for 19 years and have a deep connection with this community,” said Ms. Souther. “We are so excited to own and operate a …

College Station, TX Franchisee Featured on Local News Channel 3

Mike Derse Local Franchise News Article, Owner Spotlight

COLLEGE STATION, Texas. Bridget Mais, owner of Learning Express Toys of College Station, TX, was recently featured on local CBS-affiliate KBTX Channel 3. In the segment, Ms. Mais demonstrated her favorite toys for this holiday season. The recorded video segment can be viewed at the link below.

Houston Franchisee Shares Top 5 Holiday Picks on Local Television Station

Mike Derse Local Franchise News Article, Owner Spotlight

HOUSTON, Texas. Shannon Fritz, owner of two Learning Express franchises in Houston, TX and Cypress, TX, shared her top five gifts for this holiday season live on Houston Life, a local television program. Her top five toys for this year are listed below. To watch the entire recorded television program, click the link below. Shannon’s Top 5 1. Auto …

Brookfield Franchisee Featured on Real Milwaukee Television Show

Mike Derse Local Franchise News Article, Owner Spotlight

MILWAUKEE, Wisconsin. Learning Express Toys of Brookfield, WI recently demonstrated top holiday toys on Real Milwaukee, a FOX-affiliated local morning television program. Franchisee and store owner, Mary Lewis, explained exactly which toys she felt would be hit products this holiday season. Among her favorite toys were: Plush Squishmallows Hugmees Stunt Flyer Steam Breathing Dragon Auto Moto Air Fort Foam Alive …