Reno Franchise Prepares Inventory for Holiday Season

Mike Derse Local Franchise News Article, Owner Spotlight, Toy Industry

RENO, Nevada. Learning Express of Reno, NV recently explained their holiday inventory strategy and “Shop Early” advertising campaign on local television station Channel 2 KTVN. As a result of shipping delays and product scarcity, owner Jennifer Frederito gave advice to shoppers all around the country. “Several families have already done all of their Christmas shopping, and it’s only September,” she …

Fidget Craze Drives Repeat Customer Traffic

Mike Derse Franchise News, Toy Industry

DEVENS, Massachusetts. A new fidget is in town, and this one has staying power. In 2017, a particular design of spinning device went off patent, and toy developers across the world started to manufacture and market the device as a toy for keeping restless hands busy and keeping its users focused. Whether or not fidget spinners achieved their marketed purpose, …

Toy Book Magazine Features TikTok Superstar Learning Express Birmingham

Mike Derse Owner Spotlight, Toy Industry

BIRMINGHAM, Alabama. Recently, Toy Book magazine interviewed Learning Express store owner and franchisee, Melissa McCollum, whose TikTok account @learningexpressbham currently entertains more than two million followers. When asked why the social media platform has been so successful for her store, Ms. McCollum replied, “TikTok is a great platform for toy stores because we are able to show our products to …

Learning Express Names Squishmallows “Best Toy of the Year”

Mike Derse Convention, Toy Industry

DEVENS, Massachusetts. Learning Express Toys & Gifts named Squishmallows “Best Toy of the Year” for the second year in a row at the 2021 Learning Express Convention held virtually in June 2021. Read the full article at the Gifts and Decorative Accessories blog at the link below. https://www.giftsanddec.com/trending-gifts/kids/learning-express-names-squishmallows-best-toy-of-the-year/

Toybook Sharon

Learning Express Founder & CEO Sharon DiMinico featured in Toy Book

Mike Derse Toy Fair, Toy Industry

DEVENS, Massachusetts. Learning Express Founder and CEO, Sharon DiMinico, was recently interviewed by toy industry magazine Toy Book regarding the 2019 holiday season and her outlook for 2020. Sharon was asked the following questions: What were the best-sellers at Learning Express during the 2019 holiday season? What trends will have the biggest impact on the toy industry this year and …

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The Learning Express Story

Mike Derse Franchising, Toy Industry

by Sharon DiMinico People ask me all the time how I got into the toy business so I thought I’d write an abbreviated version of my journey. It’s probably a familiar story for many business owners, but here goes…. The Start My dad was an entrepreneur. I vividly remember his stories at the dinner table about the many projects he …

LE Glue Shark Tank

LE Chattanooga & Mountain Top Team Up With Le-Glue

Jon Monahan Marketing Programs, Toy Industry

CHATTANOOGA, Tennessee. Patrick Holland, owner of Learning Express Toys Chattanooga & Mountain Top Toys, a Learning Express Store, partnered with a new trend, Le-Glue. “We bumped into Le-Glue, at Toy Fair, and realized that we’re from the same hometown. So, naturally, we knew that they would be great partners,” said Patrick Holland, Owner of Learning Express Toys Chattanooga & Mountain …

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Learning Express Delivers 2019 March/April Catalog

Jon Monahan Marketing Programs, Toy Industry

DEVENS, Massachusetts. The Learning Express Marketing Team announced today the mailing of the 2019 Learning Express March/April Catalog, “Hooray For The Bunny Buffet!”, to customers’ homes. An online version of the 2019 Learning Express March/April Catalog can be found here: Hooray For The Bunny Buffet! Hard copies are available in many store locations, while supplies last.

Chattannooga

LE Chattanooga & Toy Industry Look Forward To 2019

Jon Monahan Franchise News, Local Franchise News Article, Toy Industry

CHATTANOOGA, Tennessee. Patrick Holland, owner of Learning Express Toys Chattanooga & Mountain Top Toys, a Learning Express Store, gave his thoughts on the 2019 Toy Industry, in a recent L.A. Times article. “Toymakers that may not have been as cordial in the past are much more open after seeing we are still around and are growing,” said Patrick Holland, Owner …