Toy Book Magazine Features TikTok Superstar Learning Express Birmingham

Mike Derse Owner Spotlight, Toy Industry

BIRMINGHAM, Alabama. Recently, Toy Book magazine interviewed Learning Express store owner and franchisee, Melissa McCollum, whose TikTok account @learningexpressbham currently entertains more than two million followers.

When asked why the social media platform has been so successful for her store, Ms. McCollum replied, “TikTok is a great platform for toy stores because we are able to show our products to kids and get feedback for the kids themselves on what they like and what they would like to see/purchase in our stores. We also get to be silly and have fun!”

Read the full article at the following link:

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