Inspiring Growth Through Play Since 1987
The Largest and Most Established Specialty Toy Franchise Business in the US
Learning Express Toys & Gifts, founded in 1987, is a franchised retail toy store concept focused on quality and educational toys and gifts for children of all ages. With more than 85 franchised stores in 27 states, Learning Express Toys is the largest and most established specialty toy franchise business in America.
We are currently offering franchises and toy store conversion opportunities in most US states.
Acton, MA (1987)
Home Office (1998)
Bedford, MA (2016)
The opportunity to realize that venture came a little more than 4 years later, when Sharon, president of the board at Groton Community School, presented her Learning Express business plan as a fundraiser to stabilize the school’s finances without raising tuition. A few months later, Acton, MA became the first Learning Express location in March of 1987.
In September, 6 months later, Sharon opened her first solely-owned location in Needham, MA. While getting Needham ready to open, Sharon happened upon an article in Inc. Magazine about franchising. Knowing how rewarding business ownership was, she felt that franchising would be a fantastic way to grow the business while giving other families the same satisfaction she felt as her own boss. Sharon placed an ad in the Boston Globe for toy store franchising opportunities, and sold the first franchise in Andover, MA in 1990.
In 1998, Learning Express hosted its first company convention and moved from a historic Groton, MA schoolhouse to a renovated office building in Devens, MA. In 1999 the company earned its first recognition by Entrepreneur Magazine as one of the Top 500 Franchises in the country, an award it has received several times since. Today, Learning Express is the largest family of specialty toy stores in the United States and continues to thrive through the franchise business model.
Lauren has been involved with Learning Express Toys since her toddler years and was even a Learning Express catalog cover girl as a kid. Prior to assuming the CEO role in 2022, Lauren owned three store locations and directed the Marketing team, working closely with the Marketing and Graphics teams as well as the Marketing Advisory Committee (MAC) to develop company-wide campaigns and initiatives. Prior to Learning Express, Lauren was a consultant for both General Electric Healthcare and Nike.
Bath Bombs (her two boys love them!)
Founder & Chair
After the birth of her second child, Sharon discovered an untapped niche in her community. Drawing from her prior experience in retail and her instincts as a parent, she developed a business plan for a specialty toy store. She saw the need for a store that would offer high quality toys, books, and games for children all the way through their pre-teen years, and she delivered. Almost 35 years later, Sharon still works hard at making Learning Express the best place in the US to shop for toys. When she’s not spending quality time with her grandchildren, she can usually be found behind her desk, planning the next step for a small store that dared to dream big.
Brio Trains (they were great potty-training incentives for her son!)
President & COO
Kathy has been with Learning Express Toys since the very beginning! Over the past several decades, Kathy has gained valuable experience in all aspects of the business. Having spent her first four years working on the sales floor of several different stores and then at the Home Office for several more years, Kathy was an obvious choice for the position of regional support partner in the Midwest where she oversaw the opening of many stores and provided excellent support for store owners, managers, and employees while maintaining her responsibilities at the Home Office by commuting back and forth between OH and MA. She has always had both a strong business and close personal relationship with Sharon and happily returned to the Home Office team as President and COO. Kathy now spends the majority of her time at the Home Office in Massachusetts leading our team and helping stores with the operational side of the business such as point of sales, training, analytical reports, and various back room functions. She loves to visit franchisees and open stores whenever possible and is a cherished member of the family.
Sr. VP Merchandising
Lisa is the team leader for the buying department, and has more than 40 years of retail experience. Having been a buyer with LE Toys for more than two decades, Lisa has unparalleled experience in the areas of buying, inventory management, and strategic planning. Lisa personally oversees every order that is placed for a new store as well as the selection of vendors participating in the Annual Learning Express Toys Convention. She communicates with stores regularly and loves to visit locations as often as possible.
Noggin Stick from Smart Noggin (her two grandbabies loved it!)
VP of Finance & Administration
Today, this Michigan native can’t dream of ever leaving New England. Wearing multiple hats every day, Kim manages the Home Office Finance Department including Accounts Receivable and Accounts Payable. She also assists new owners on financial statements, sales projections, breakeven analyses, budgets and cash flow projections. Kim takes great pride in planning the annual Learning Express Toys Convention where store owners attend training sessions, departmental presentations, and social events to connect with their fellow Learning Express family toy members. Kim also manages Human Resources for the Home Office and is available to assist store owners with their HR questions.
VP of Training and Regional Support Leader
Linda joined the LE Toys family more than 15 years ago and has more than 30 years experience in the toy industry. As Vice President of Training, she coordinates all New Owner Training in addition to on-site manager and staff training. Linda also manages the regional support team and helps organize support visits throughout the year, quarterly conference calls, annual regional meetings, and weekly communication with the Home Office Region stores. Linda loves being in the stores and always makes the owners and their team her #1 priority. This Ohio gal loves her sports teams—go Browns!
VP of Information Technology
Before joining the Home Office team, Bill and his wife Lisa owned a Learning Express store in MA. In addition to his close connection to the franchise, Bill’s previous in-depth experience developing a wide array of operations and inventory management software made him the ideal VP of IT. Bill supports our stores and Home Office personnel by developing analytic tools, reports, and applications via the corporate Intranet. He also works with external support partners to continuously improve the COLO and CounterPoint functionality required to support store operations. In his free time, Bill loves to hike remote trails, spend time in his vegetable garden, and learn Spanish. “Buenos dias!”
Chief Development Officer
Mike works closely with new candidates to identify and secure the perfect store location. Skilled in demographic analysis, he assists new store owners through their site search, lease negotiation, store buildout, and Grand Opening. He also assists current stores with selling or moving their franchise, and he manages franchise contracts, including the Franchise Disclosure Document (FDD). Since joining the company in 2011, Mike has found that he especially enjoys acting as both the Demo Dude and photographer during Grand Opening events.
Franchise Development Manager, Store Design & Construction
Bruce’s background as a military officer and many years as a manager in the fields of transportation and logistics help him coordinate the design and construction of both our new and remodeled stores. Bruce collaborates with contractors and store owners to complete interior store fit-ups on-time and on-budget. Bruce also creates and maintains our store design standard, always searching for ways to make our stores a “WOW!” destination for customers and to save our store owners money!
In addition to the Home Office staff listed above, Learning Express employs an additional twenty people in operations and support whose primary objective is the well-being of our franchisees.