TF 2018

Learning Express Home Office Buying Team Featured In Toy Association’s Toy Fair Recap

Jon Monahan Toy Fair, Toy Industry

NEW YORK, New York. Lisa Visco, Vice President of Merchandising at Learning Express Toys, was quoted in the Toy Association’s recap of Toy Fair 2018. Lisa remarked on the innovative new products she saw from Learning Express’ vendors. “It looks like 2018 should be another strong year for toys!” she said. Founded in 1916, The Toy Association, Inc. is the …

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Learning Express Exhibits at the 2018 Toy Fair

Jon Monahan Franchise News, Franchising, Toy Fair

NEW YORK, New York. Learning Express exhibited at the International Toy Fair in New York, NY from February 17-20 to launch the new Store Conversion Program. Toy Association’s Toy Fair annual event is the premier trade show in the toy industry. Held at the Javits Center, the exhibit space is filled with hundreds of thousands of toys, games and youth …

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Learning Express Founder & CEO Sharon DiMinico Discusses the Current State of the Toy Industry

Jon Monahan Toy Fair, Toy Industry

DEVENS, Massachusetts. Learning Express Toys Founder & CEO, Sharon DiMinico, shared her thoughts on the State of the Toy Industry in an article of the February 2018 issue of The Toy Book. In the article, Sharon discussed Learning Express’ top selling toys of the holiday season and surprises she did not expect. Sharon also mentioned the company’s toy expectations for …

Toy Book TF 2018

LE Conversion Program Featured In The Toy Book

Jon Monahan Franchising, Toy Fair

NEW YORK, New York. The Learning Express Toys Store Conversion Program was featured in the February 2018 issue of The Toy Book. The Toy Book is the authority on news, trends, new products, and happenings within the toy industry. The ad featured Caitlin Duffin from Learning Express Toys of Bedford, MA. It also asked readers if they “Have a passion …

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Learning Express Exhibits At Toy Fair

Jon Monahan Franchising, Toy Fair

NEW YORK, New York. Learning Express Toys will be exhibiting at the International Toy Fair, in New York, from February 17-20. This annual event is the premier trade show for the toy industry. Held at the Javits Center, the exhibit space will be filled with hundreds of thousands of toys, games and youth entertainment products. Not only will the Franchise …

Conversion Direct Mailer Front

Learning Express Launches Store Conversion Program

Jon Monahan Franchising, Toy Fair

DEVENS, Massachusetts. On February 1, Learning Express Toys introduced a Toy Store Conversion Program and invited existing independent toy and gift store owners to learn more about the benefits of franchising. The Conversion Program builds off the 2017 conversion of Mountain Top Toys, a Learning Express Store. The store, owned by franchisees Patrick and Joanna Holland, has served the Signal …

Edplay Cover and Ad

Conversion Program Featured in Edplay Magazine

Jon Monahan Franchise News, Franchising, Toy Fair

GENEVA, New York. The Learning Express Toys Store Conversion Program was featured in the January/February 2018 issue of Edplay Magazine. Edplay is one of the leading publications in the Specialty Toy industry, keeping retailers up-to-date on top trends. The ad featured store owners Patrick and Joanna Holland, who converted their specialty toy store in Signal Mountain, TN, Mountain Top Toys, …

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New York International Toy Fair: What We Saw, and Why We Go

admin Toy Fair

NEW YORK, New York – Life-sized LEGO models of the Star Wars: The Force Awakens cast. A four-foot-tall PlushCraft owl. A live visit from a pair of Internet-famous mini pigs. Everywhere you turn at the New York International Toy Fair, there’s something exciting to catch your eye. Each year, our store owners, managers and Home Office staff travel from around …

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LE Toys Takes Toy Fair by Storm

admin Toy Fair

This year was no different from the rest—travel woes ensued when franchisees from across the country made their way to New York during the cold, snowy month of February. The weather never deters a Learning Express Toys franchisee, though, and store owners gathered from near (the Upper East Side) and far (California) to attend the 112th annual International Toy Fair …

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Learning Express Toys Goes to Toy Fair

admin Toy Fair

Learning Express Toys attended the 112th annual International Toy Fair in New York City over President’s Day weekend. As one of the highlights of the year for our franchise, Toy Fair provides LE Toys store owners with the opportunity to attend training sessions, search for new products, meet with vendors, and connect with one another.