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Learning Express Launches Store Conversion Program

admin Franchising, Toy Fair

DEVENS, Massachusetts. On February 1, Learning Express Toys introduced a Toy Store Conversion Program and invited existing independent toy and gift store owners to learn more about the benefits of franchising. The Conversion Program builds off the 2017 conversion of Mountain Top Toys, a Learning Express Store. The store, owned by franchisees Patrick and Joanna Holland, has served the Signal …

Edplay Cover and Ad

Conversion Program Featured in Edplay Magazine

admin Franchise News, Franchising, Toy Fair

GENEVA, New York. The Learning Express Toys Store Conversion Program was featured in the January/February 2018 issue of Edplay Magazine. Edplay is one of the leading publications in the Specialty Toy industry, keeping retailers up-to-date on top trends. The ad featured store owners Patrick and Joanna Holland, who converted their specialty toy store in Signal Mountain, TN, Mountain Top Toys, …


New York International Toy Fair: What We Saw, and Why We Go

admin Toy Fair

NEW YORK, New York – Life-sized LEGO models of the Star Wars: The Force Awakens cast. A four-foot-tall PlushCraft owl. A live visit from a pair of Internet-famous mini pigs. Everywhere you turn at the New York International Toy Fair, there’s something exciting to catch your eye. Each year, our store owners, managers and Home Office staff travel from around …


LE Toys Takes Toy Fair by Storm

admin Toy Fair

This year was no different from the rest—travel woes ensued when franchisees from across the country made their way to New York during the cold, snowy month of February. The weather never deters a Learning Express Toys franchisee, though, and store owners gathered from near (the Upper East Side) and far (California) to attend the 112th annual International Toy Fair …

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Learning Express Toys Goes to Toy Fair

admin Toy Fair

Learning Express Toys attended the 112th annual International Toy Fair in New York City over President’s Day weekend. As one of the highlights of the year for our franchise, Toy Fair provides LE Toys store owners with the opportunity to attend training sessions, search for new products, meet with vendors, and connect with one another.

LE Graphic

Learning Express Toys Takes Manhattan at Toy Fair 2014!

admin Toy Fair

NEW YORK, New York – The 111th American International Toy Fair was held this week in New York City. The four-day event was full of fun and excitement for the Learning Express Toys franchise. Each year our franchisees and home office staff make a point to attend the expo to identify great new products, connect with vendors, and network with other …