PEOPLE OF PLAY –
The Learning Express Toys & Gifts Franchise hosted its annual Convention and Toy Expo in Schaumburg, IL earlier this week. This year marked the 36th anniversary of the franchise, and 24th in-person Convention, and gave franchisees a chance to celebrate their community while getting a first look at upcoming products from nationwide vendors. The best vendors and products were presented with awards toward the end of the show.
This year’s Convention featured plenty to celebrate as the franchise experienced record sales in recent years, welcoming both regular local shoppers and kids who discovered a new favorite store for the first time. Four new franchise locations opened since the 2022 Convention, with an additional three stores slated for opening in the remainder of 2023.
Heading into the second half of 2023, Learning Express Toys & Gifts will see the debut of a new Point of Sale system, saving time and adding convenience to both shoppers and employees, and has also adopted new marketing technologies to increase social media reach.