BIRMINGHAM, Alabama. Learning Express of Birmingham, Alabama was recently featured on local NBC-affiliate new station WVTM regarding their 2021 rise to fame on the social media platform, TikTok. The store, now about one year following their first TikTok appearance, has a following of more than 2 million users and receives hundreds of thousands of likes and follows each day.
Learning Express franchisee and owner of the Birmingham location, Melissa McCollum, credited much of her store’s success this year to her staff and creative advertising on social media. “We’ve managed to make it through [the pandemic] and actually have one of our best years,” she said.
View the entire segment on WVTM at the link below.
LE Birmingham can be found on TikTok here.