Toy Store Conversion Program

Are you an independent toy store owner or have a related concept?

Tell Us About Your Store!

Store Conversion Makes Franchising Exciting!

Are you an independent toy store owner or have a related concept? Do you want to reach your full potential, exceed your business goals and fulfill your dreams? Then Learning Express Toys is for you! Our Franchise Conversion Program is an easy way to join the leading Specialty Toy Franchisor in the US.

Our business model is proven, longstanding, and we’ll support you every step of the way. You are no longer alone!

Why Consider Converting?

You’ve spent years building your team, perfecting your operations, and creating a strong, loyal customer base. Why consider joining a franchise now?

Brand Awareness

We believe in maintaining the brand and image that you’ve built as a specialty toy store owner. While we also feel that your store should be updated with nationally-trademarked Learning Express signage, we think keeping an element of the original brand that your community trusts is important, too.

Purchasing Power

Over the past 30 years, Learning Express has developed strong relationships with more than 200 vendors and manufacturers. As a Learning Express store, you will have access to Learning Express exclusive products and buying processes.

Ongoing Training & Support

Our Home Office supports you with several services, such as: Real Estate & Demographics, Marketing, IT, Graphics, Buying, Merchandising & Staff Training. We like to think of it as being an independent store owner, but you’re not alone.

National Marketing Pieces

Since 1996, Learning Express has published a full-color catalog to direct-mail customers each holiday season. That catalog has grown to more than 6 nationally-published direct-mail pieces, in addition to thousands of available email and social media graphics that can be customized to your location.

Proven Business Systems

Point-of-sale broken again? Now you have someone to call, and a community of owners off whom you can bounce ideas and best practices.

Franchise Community & Network

Many of our franchise owners will confirm that one of the best benefits of joining a franchise is the storeowner community, where many of the best ideas, product and marketing discoveries occur.


Tell Us About Your Store

The best way to learn more about Learning Express and our Conversion Program is to contact our Franchise Development team. Tell us a little bit about you and your store, and we’ll contact you regarding the possibility of a store conversion. Not quite ready? Tell us why.