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With over 120 individual stores, Learning Express Toys is the largest toy franchise in the U.S. Get the behind-the-scenes scoop on store events and read about new store openings, Learning Express stores in the news, and our wonderful store owners!
  • Learning Express Toys Wins Best of Denville and Morristown Awards

    Denville and Morristown Awards

    Denville and Morristown, N.J., Aug. 1, 2017Learning Express Toys has been selected for the 2017 Best of Denville and Best of Morristown Awards in the Toys category by the Denville and Morristown Award Programs.

    Diane Bowser and her family, of Morristown, own both neighborhood toy store locations. Bowser and her staff set the customer experience apart by offering product expertise and demonstrations, a Birthday Box gift registry, free gift wrapping all year round, and exciting family events.

    Learning Express of Morristown also offers The Teaching Room, an educational supply resource for teachers.

    Bowser maintains a commitment to the community by partnering with schools in the area, frequently supporting their programs through donations to their annual fundraiser raffles.

    “We are honored to receive these awards, and most of all, we want to thank the community for shopping locally with us year after year,” Bowser said. “We believe strongly in community partnership and giving back, and we are thrilled to be a resource and gathering spot for families.”

    Each year, the Denville and Morristown Award Programs identify companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community. These exceptional companies help make the Denville and Morristown areas great places to live, work and play.

    Learning Express Toys of Denville is located at 3056 Route 10 West. Learning Express Toys of Morristown is located at 158 South Street. For more information, stop in or follow the stores on Facebook.

    About Learning Express Toys

    Learning Express Toys is the nation's leading franchisor of educational toy stores with more than 120 locations across the country - each one locally owned and operated. Providing an extraordinary shopping experience, Learning Express Toys is best known for its knowledgeable and playful sales staff and its unique product mix. Believing that everyone who walks through the doors should be WOWED, Learning Express Toys focuses on the customer experience.

    Birthday gift registries, free gift wrapping, free personalization, civic fundraising and regularly scheduled children’s events contribute to the exceptional customer service and energetic atmosphere. To learn more about Learning Express Toys, franchise opportunities, or a store near you, visit learningexpress.com


    For more information, interview requests, and media inquiries, please contact Diane Bowser at 973-366-2800 or denvillenj@learningexpress.com.

  • Learning Express Toys and Learning Express Play to open in Bedford, MA


    Bedford Marketplace in Bedford, MA is the very first combined Learning Express Toys and Learning Express Play concept. Construction is complete and we’re busy setting up fixtures and checking in stock. We will begin to merchandise next week.

    Corner of building showing Learning Express Play on one side and Learning Express Toys on the other Learning Express Toys and Learning Express Play are adjacent to each other in the Bedford Marketplace.

    A children’s activity center and play museum for children ages 6 months through age 8, Learning Express Play will host classes, birthday parties and open play. Classes will span movement and dance, art, music, science and other themes. The play space, named Downtown Play, will feature more than 16 themed play areas inspired by New England townscapes and nationally-recognized children's museums, including a general store, design and build center, veterinary clinic, performing arts center, pretend restaurant, infant play area, 1000 sq. ft. gymnasium with a rock-climbing wall, and much, much more.

    A replica of a downtown area with play areas labeled Design & Build,The Book Nook, Paws & Claws, Yummie's, and DPFD Engine Co. 1. Two children ride PlasmaCars on the track in front of the mini buildings. Children can drive PlasmaCars and other ride-on toys in Downtown Play, as well as explore the themed play areas.

    Our Grand Opening is scheduled for September 23-25. We’ll have guest appearances from Elmo, Peppa the Pig, Elsa & Anna, Marshall from Paw Patrol, Cinderella and many more. Contests, raffles, and doorbusters will be happening throughout the weekend.


  • Learning Express Toys of Lake Zurich: Making a difference in its community

    Four children and four adults standing in toy store. The children are holding toys they selected. Members of the Dave Farbaky Foundation, Aloha Construction and Omni Youth Services pose with the family selected for a shopping spree.

    Learning Express Toys values being “your local neighborhood toy store.” Part of that means being a good neighbor by helping organizations in our local communities.

    It all started in 1987. Learning Express, Inc. was originally founded as a way to raise funds for a school in Groton, Massachusetts. That value of generosity has remained a key part of our franchise system as we’ve grown to over 120 locations nationwide. Each store owner partners with local schools, foundations, charities, and parent-teacher organizations to help local kids and families.

    As a recent example, Learning Express Toys of Lake Zurich, Illinois hosted a shopping spree for a local family in need in partnership with the Dave Farbaky Foundation and Aloha Construction. Four sisters had 90 seconds to run around the store with large bag each and grab as many toys as they wanted. The foundation’s purpose is to foster “random acts of kindness” for families in need.

    Store owner Rick Derr was moved by the experience of helping the family.

    "At the end, after the four girls shopped, I said, 'I want to thank you for shopping here and providing us a glimpse of giving,'" Rick told the Chicago Tribune. "One of them, about 7 years old, said, 'No, I want to thank you.' And they all looked you in the eye. I felt they were literally good kids. I thanked their mother, too. They were humble."

    Read the full story about the Lake Zurich shopping spree from the Chicago Tribune here.

    Handwritten sign saying "Welcome Dave Farbaky Foundation"Each of our store owners has a story similar to Rick’s about helping local families and making children smile. We strive to be good community members – by partnering with other local businesses, serving local families and helping local organizations. This commitment sets Learning Express Toys apart as a true neighborhood toy store: a value that keeps our customers loyal and our store owners involved and dedicated.

    To learn how store ownership can help organizations in your local community, please visit our franchise page.

  • Learning Express Toys' Newest Location: Renton, WA

    Cody Peino and Danica CowdenRenton, WA – April 29, 2016Learning Express Toys, the nation’s largest educational toy retailer, welcomes its newest franchise to Renton, WA. Store owners Cody Perino and Danica Cowden will host a weekend-long Grand Opening celebration Friday, May 13 through Sunday, May 15. The event will be filled with activities, doorbuster sales, demonstrations, character visits and 20 percent off storewide.

    Perino and Cowden, who are recently engaged to be married, look forward to making Learning Express Toys the go-to toy store in the area. Both Washington natives, they are thrilled to bring Learning Express Toys to the Pacific Northwest.

    “When I was growing up, I wanted to be a Ninja Turtle,” Perino joked. “I’ve always looked on the lighter side of things, and making kids and parents happy will be a great fit. We’re excited to bring this special brand to the community with a local flare.”

    Perino, a financial advisor in the Seattle/Bellevue area since 2009, looks forward to building a strong team of toy experts and the right product mix to find the perfect toy for every child. Toy expertise is in the family: His father Lloyd and father’s wife Heidi own a Learning Express Toys in St. George, Utah.

    Perino and Cowden have already begun building a strong Facebook following where they will keep customers informed about new products, events and promotions.

    Located at The Landing in Renton, Learning Express Toys of Renton is open seven days a week. ­The store sets itself apart from the “big-box” stores with unique toys, gifts, teaching supplies, and exclusive products—all of which inspire imagination, creativity, and intellectual and physical development. Learning Express Toys provides customized services such as free gift wrapping, complimentary personalization of a variety of items, and a “birthday box” registry.


    Thursday, May 12 4-8 p.m.: PAWS Night: 20% of all sales will be donated to PAWS to help homeless and injured animals.

    Friday, May 13: 3-7 p.m.: Speed stack demonstrations, Elmo, face painting, balloon twisting and Kendama World Champion Wyatt Bray

     Saturday, May 14: 11 a.m.-3 p.m.: Speed stack demonstrations, Elmo, Elsa and Anna, face painting, balloon twisting and Kendama World Champion Wyatt Bray

    Sunday, May 15: 1-3 p.m.: Anna, Elsa and Elmo appearances

    Please call for specific appearance times.


    Address: 840 N. 10th Place, Suite A, Renton, WA Phone: (425) 264-3606 Facebook: https://www.facebook.com/learningexpressrenton/ Website: https://learningexpress.com/stores/renton-wa Store hours: Mon-Sat 10 a.m.-8 p.m., Sun 11 a.m.-6 p.m.

    About Learning Express Toys Learning Express Toys is the nation’s leading franchisor of educational toy stores with more than 120 locations across the country, each one locally owned and operated. Providing an extraordinary shopping experience, Learning Express Toys is known for its knowledgeable sales staff that offers expert advice on choosing the perfect toy, for every child, for every occasion. The Learning Express Toys product mix is carefully selected from manufacturers around the world, and each toy has exceptional play value. A birthday gift registry, free gift wrapping, free personalization, and civic fundraising make each Learning Express Toys store an integral part of its community.

    For more information, interview requests, and media inquiries, please contact Becki Harrington-Davis at becki@learningexpress.com or 978-889-1083.

  • #DemoDan, a Superhero of Learning Express Toys

    Demo Dan: A Superhero of Learning Express Toys

    My name is Danny, but since working at Learning Express Toys, I have acquired a new nickname by which many customers know me: I am Demo Dan. When I first started working at Learning Express Toys, my only job was to demonstrate some of our products to the customers, and I seemed to have a knack for it. My boss quickly gave me the nickname and I accepted it proudly. This may seem like only a title, but it has become so much more. As Demo Dan, I have a responsibility to provide fun and entertainment to not only the children that enter the store, but to the adults as well. Continue reading

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