Top Toys

Throughout each year Learning Express Toys identifies trendy toys that perform well in stores. These toys are referred to as "top toys" and include outdoor play items, games, arts and crafts, baby products, construction sets, dolls, puzzles and everything in between! Check out the toy reviews for the latest collection of top toys to learn more about these hot products!
  • 2019 Holiday Top Toy List

    Learning Express Toys & Gifts Announces 2019 Holiday Top Toy List

    Devens, Mass., October 21, 2019 – Learning Express announces its list of Top Toys for the 2019 holiday season. All age groups and many toy categories are represented including Infant/Toddler, Preschool & Tween, Games & Brain teasers, Art & Creativity, Action, Skill & Sports, STEM toys and more!

    "In order to be represented on this list, these toys need to be in demand by our end user –kids!" says Sharon DiMinico Founder and CEO of Learning Express Toys. "Many of these top toys are available to demo at our various locations so that you can see for yourself the play value that they provide."

    When a customer wants to venture outside of the Top Toy list, each store is staffed with Toy Experts that can help the customer select the perfect gift by age.

    In addition to Toy Experts, Learning Express offers free gift wrapping and personalization. Many stores even offer assembly and local delivery of larger items to ensure that your holiday shopping is as easy and seamless as possible.

    Head to your local Learning Express Toys to learn more about the following 2019 Top Toys:

    • • Shashibo from Fun in Motion Toys
    • • Instant Play Fort from AirFort
    • • Squishmallows from KellyToy
    • • Fresh Mart Grocery Store from Melissa and Doug
    • • Beauty Salon Play Set from Melissa and Doug
    • • Rock ‘N Roll it Piano from Mukikim
    • • Baby Shark Sound Book & Melody Pad from California Creations; Baby Shark Swim Bath Toy from Zoofy International
    • • Speks Duo Tones from Retrospective Goods
    • • Play Zoom Kids Smartwatch from iTouch Wearables
    • • Door Pong from Fat Brain Toys
    • • MOVE Kids Activity Watch from Watchitude
    • • Clack! and Clack! Categories Games from Amigo Games
    • • Tumbling Hedgehog from Thames and Kosmos
    • • Air-Walker from Thames and Kosmos
    • • Magic Tracks Mega Set from Ontel Products Corporation
    • • Tell Your Story Alphabet Bead Kit from Fashion Angels
    • • SpinAgain from Fat Brain Toys
    • • Funtime Tractor from Kidoozie
    • • Hover Squad from Mindscope
    • • Genius Square Game from Mukikim


    About Learning Express Toys & Gifts

    Learning Express Toys is the nation's leading franchisor of specialty toy stores with more than 100 locations across the country - each one locally owned and operated. Providing an extraordinary shopping experience, Learning Express Toys & Gifts is best known for its knowledgeable and playful sales staff and its unique product mix (birth – age 14). Believing that everyone who walks through the doors should be WOWED, Learning Express focuses on toys, gifts & experiences that celebrate life’s best moments.

    A birthday gift registry, free gift wrapping, free personalization, civic fundraising and regularly scheduled children’s events contribute to the energetic atmosphere and exceptional customer service.

    To learn more about Learning Express Toys & Gifts franchise opportunities, or a store near you, visit learningexpress.com.

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    For more information, interview requests, and media inquiries, please contact Meghan Thompson at Meghan@learningexpress.com or 978.889.1083.

  • Mad Mattr the Smartest Doh to Ever Flow!

    As the universe evolves and scientists explore the vastness of space, they have made numerous discoveries. One such discovery is Dark Matter: an unseen, unidentified type of matter. Then you have Ordinary Matter: everything you can see and touch. But a new type of Mattr has been discovered in Sweden: Mad Mattr! I imagine the scientists that created Mad Mattr accidentally combined two different compounds, and in a puff of smoke, created this incredibly fluffy and soft material that stimulates your sense of touch. I can only suggest you dig your fingers into this luscious material.

     

    It’s very difficult to describe how this “Doh that Flows” feels. You can feel the minute grains that are sand like, but it’s more of a dough than sand. However, it doesn’t have the stickiness or the residue of a traditional dough. It’s super soft and very smooth when compacted and fluffy when separated.

    Mad Mattr is great for shaping, molding and building. When the Mattr is compacted, it maintains its shape like clay - it can be cut and molded - but stretch this compound, and it looks like the molecular structure of the dough is disintegrating! In this stretched state, the dough is super soft and fluffy and will flow through your fingers like sand on the beach. It will even float!

    Mad Mattr Product Collage

     

    If you are looking for a sensory toy for your child, Mad Mattr will deliver. This toy will allow your child to knead the dough to improve finger strength and manipulation and strengthen his or her fine motor skills. This dough is a great fidget tool that will enhance focus and help develop sensory processing skills.

    Mad Mattr is wheat, gluten and casein free. It’s easy to clean up. When small pieces of dough become separated from a larger piece, just dot them up with the larger piece of dough. If the Mattr gets on the floor or carpet, a quick vacuuming will make the Mattr disappear. The best part of Mad Mattr is that it never dries out!

    This compound comes in six amazingly bright colors; Red, Pink, Green, Blue, Teal and Purple. Sorry, this product is not for children under 3 years old.

    Mad Mattr is an addicting and unique modeling compound that you and your child need to experience. It will open up a universe of molding possibilities. You will not want to put the Mattr down!

    Enjoy the madness!

  • BulziBucket – Buckets of fun for summer!

    BulziBucket Game

    My first encounter with BulziBucket was at my local Learning Express Toys store. Two sales associates were playing it in the middle of the store; my friend and I watched and then joined in the game. We started playing it like a game of cornhole, however, the sales associates taught us two variations on the game—and tipped us off that the dotted bean bag was worth double points.

    BulziBucket is a combination of cornhole and hacky sack. The game comes with two 3-tiered targets and 8 hacky sack bean bags, which all collapse into a convenient carrying case. BulziBucket is perfect for playing in the yard, the pool, tailgating, indoors or anywhere you see fit.

    BulziBucket Banner Graphic

    I highly recommend BulziBucket if you are looking for an outdoor game for the entire family. It’s ideal for pool parties, cookouts or the beach! The BulziBucket targets float on water and fold up compactly, so you can play on land or at sea and bring it everywhere your summer travels take you.

    There are three ways to play BulziBucket:

    1. The traditional cornhole style, where partners line up on opposite ends and throw the bean bags directly into the buckets. Scoring is easy—the top tier is 3 points, the middle tier is 2 points and bottom tier is 1 point. However, the bean bag with the green dot is worth double points!
    2. The trademark style of playing BulziBucket is called Assist It. In this style, your partner can assist you by “hacking” (kicking hacky sack style) an overthrown bean bag into the bucket. No hands allowed!
    3. For the hacky sack aficionados, the Hack It style of play may be for you. In this game scenario, you must receive the bean bag from your partner and hack the bag twice before taking a scoring shot at the bucket. Again, no hands allowed!

    Happy playing!

    --Donna

  • New Fidget Spinner Varieties – Collect Them All!

    Any fidget fan will tell you—one spinner is not enough! Learning Express Toys carries spinners in a variety of patterns, shapes, weights and materials. New to our selection are LED spinners and glow-in-the-dark spinners, so you can spin day and night!

    Check out some of our latest fidget spinner and fidget cube styles to add to your collection.

    Glow-in-the-Dark Fidget Spinner

    Glow in the dark fidget spinnerThis Spinner Squad glow-in-the-dark spinner by Top Trenz spins for 2+ minutes! It features a high-quality injection molded POM frame. This spinner comes in a variety of colors and is perfect for after-hours spinning. Stack them up for an awesome glowing spin tower.

    LED Light-Up Spinners

    LED Light Up Fidget Spinner

    LED spinners by Trend America will impress all your friends! Spin up a light show day or night. The light-up spinners come in yellow, green, white, black and red and feature colored LEDs in each of the outer bearings.

     

    Aluminum Metallic Tri-Spinner

    Aluminum Metallic Tri-Spinner

    Aluminum spinners are lightweight, offer ninja-like speed, and they’re super quiet. These spinners come in metallic black, silver, gold, blue and pink.

    Camo Print Fidget Cube

    Camo Fidget Cube

    The camo print fidget cube comes in either a blue or green camo pattern. They’re perfect for fidgeting in the wild!

    We have many more styles to choose from in-store, from basketball pattern to princess print, heavier weighted spinners and more! Try before you buy and find the perfect spin.

    --Becki

  • 2 Fidget Puzzles to Twist Your Brain

    Fidget toys are all the rage, and it’s not just spinners and cubes. Fidget puzzles, like the classic Rubik’s Cube and modern Fidgitz game, are brainteasers and fidget toys all in one!

    The beauty of both of these brainy toys is that you can use them two ways: To focus your brain, or distract it. Mindlessly twist and turn Rubik’s or Fidgitz to release nervous energy and focus on a project, or give your brain a break from work (and your eyes from the screen) by attempting to solve the puzzles.

    Rubik’s Cube

    The 3x3-tile multicolored cube is the classic Rubik’s Cube. This puzzle toy, invented in 1974, has fascinated generations! Today’s version has fully-plastic tiles, so there are no more peeling and fading stickers (and no cheating)!

    Solving the Rubik’s Cube isn’t luck—there’s a science to it. The trick is learning the algorithms. By learning to recognize certain color patterns and memorizing the corresponding sequences of twists and turns, speed cubers can solve the Rubik’s Cube in mere minutes – or as quickly as 5 seconds!

    Fidgitz

    Fidgitz game puzzle

    For a simpler puzzle with a more rounded feel in your hands, try Fidgitz. It’s similar to Rubik’s in that the goal is for each side to be all one color. With Fidgitz, there are only two colors—blue and white. The connected balls rotate and turn in a unique fluid motion.

    As you manipulate the puzzle, the sides of each ball twist, so some will be white and others will be blue. With a bit of luck, you’ll get them all the same color in a matter of minutes while giving your hands a nice fidgety workout!

    Whether you solve them or just enjoy rotating them in your hands, these two fidget puzzles are great for quick brain breaks from homework or between meetings. They’re both Summer Top Toys!

    Let’s do the twist!

    do the twist gif

    --Becki