Choosing the Best Toys

Increasingly, doctors and child development experts around the world are recognising the value of hands-on, imaginative play.

Research shows play promotes self-confidence, social and cognitive skills, resilience, and more.

And it is these skills that are crucial building blocks for success and personal fulfilment in adulthood.

Countless Ways To Play

Experts say the best toys are those that encourage interaction. Our toys are designed to inspire engagement and connection with your child. Many even include enrichment ideas right on the packaging. Because kids who can imagine the possibilities become grown-ups who can make their dreams a reality!

Charming Cloth Book

Crocodile can't find his feet! Turn the pages to find out whose feet are down below--and enjoy Crocodile's fancy footwork!

Squeaking, Crinkling Baby Book

This squeaking, crinkling, foot-filled cloth book from Melissa & Doug K's Kids is durably constructed to last through story time, playtime, and the washing machine, too!

Read-Aloud Fun

The funny story encourages conversation and observation.