The LEGO® toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name?ó?é¼?Ç£which comes from the Danish phrase meaning to always ?ó?é¼?ôplay well?ó?é¼?¥?ó?é¼?Ç£encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O?ó?é¼?äóConnor describes how a simple concept?ó?é¼?Ç£small plastic bricks that snap together?ó?é¼?Ç£morphed into a cultural phenomenon.